dressed up

I've posted a new addition to the recent work page on jonberrydesign.com. This is the show graphics package created for the recent makeover series "You're Wearing That?!?," produced by Authentic Entertainment for WEtv. In the show, stylist Lucienne Salamone helps mothers and daughters who are unhappy with the others style of dress to give them a fashion makeover. Early open ideas and elements focused on a circular transformation from a chaos of fabric patterns and deep colors to clean white compositions, and the influence of those concepts can still be seen in the final package. Colors and type were chosen to reflect the show's fashion focus and female audience, and multiple variations of most elements were delivered. Check out the open and a reel of some of the elements of the package here:

You're Wearing That?!? reel