Banner ads are usually nothing more than annoyances that we are trained to not even notice. They aren't the kind of things that win awards, and I can't think of the last time I actually noticed and remembered a banner ad. I certainly don't remember a banner ad ever going viral. But this one has, and deservedly so. Created by Bridge Worldwide, its a seemingly never-ending quirky story that is played out with each click. And best of all, it never even takes you to the Pringles website. Even more impressive, it just won a Gold Cyber Lion award from the Cannes festival. Click on.

Pringles banner ad