I saw the new ipod commercials for a couple weeks before even realizing that they were ipod commercials. They're great looking spots, but to me they blended right in with the surrounding car spots and video game spots - they don't stand apart like the former ipod campaigns. Today I passed some street posters from the same campaign, but the effect was the opposite. They completely owned the space they were posted in. Oddly, the stills of motion seem much more dynamic and arresting than the motion itself.