With a focus on communication through simplicity and strong typography, I’ve been crafting custom broadcast graphic design and branding solutions as jonberrydesign since 2005.
Before starting my own independent motion graphics studio, I worked as a broadcast designer at WRIC-TV and KXAS-TV. That brought me to Los Angeles, where I joined ABC-TV’s Video Design Group. I later became part of the launch team for Fine Living, a Scripps cable network, where I helped define its clean, progressive visual identity from concept through broadcast. Since then, I’ve worked independently as a motion graphic designer, creating custom, typography-led broadcast design and branding for television, streaming, sports, corporate, and advertising clients. Every project is design-driven and built from the ground up - no off-the-shelf solutions - collaborating directly with each client from first concept to final frame. Explore the site to check out more examples of motion graphic design projects.
On a personal level, the keys to my heart include travel, modernism, kitsch, gourmet food trucks, rodeo, Eurovision, and the LA Galaxy. But the fastest way to win me over is with good kerning - or a good Hazy IPA. Bonus points for both.
As a side hustle, in 2014, I opened an online store/creative project of art, apparel & goods inspired my neighborhood, the eclectic surfing spot of El Porto in Manhattan Beach, California. Check it out at osoporto.com
AWARDS:
13 Emmy Awards
49 Telly Awards
20 International Design Awards, Broadcast Design
8 BDA International Awards
5 Promax Awards
3 Creativity International Awards
6 Dallas Advertising League Awards
BDA/Quantel Professional Scholarship Award
2 Virginia Association of Broadcasters Awards
simpler.
Less is more. Always. Clean, simple, forward-thinking design speaks volumes and doesn’t require bevels or light flares or whatever the trend du jour may be.
Simplicity is minimal. jonberrydesign is small, but concentrated. That means you get the power of great design without the frustration and expense of a bureaucracy. Call or email and Jon will respond. No receptionists. No agents. No BS. Simple.
smarter.
Wisdom is knowing that design is about communication, not making things look pretty. Great design means something. It elicits a response. It sends a message, builds a brand, leaves a lasting impression.
Wisdom comes from experience. Experience in every aspect of the broadcast and entertainment industry, from graphic design to team management to client service.
Experience that has resulted in broad technological expertise, a timeless design sensibility, and a true understanding of demographic targeting.
nicer.
It’s always a little surprising how often clients say "thanks for being so nice about this." It’s a designers job to create and explain what he believes to be the best solution for your project. That doesn’t have to be done with a condescending glance over teeny black eyeglasses.
Design need not come with a "designer attitude". Clients have opinions. Things change. No big whoop.
Good is fun. Let's make good.