pop rocks

There's a lot of interesting advertising lately pushing the profanity envelope, some good, some bad. Perhaps proof that just using something close to profanity without any creativity beyond that just doesn't cut it - from "big buckin chicken" (love it or hate it, when was the last time you ever heard people talking about a McDonald's ad?) to the recent Volkswagen "safe happens" campaign (chilling spots that have the drama knocked out of them by the cheap 'safe happens' line), to even a stomach remedy spot I saw tonight using the line "kick acid".

Not one to waste time beating around the bush, MTV in the Netherlands was running this outdoor campaign that I spotted from my train window on my way to Amsterdam.