leading?

I've been seeing ads for the new movie "Man of the Year" with Robin Williams playing a comedian who runs for President. The type treatment looks remarkably similar to the treatmeant for the tv show "Commander in Chief"... which looks remarkably similar to the type treatment for "The West Wing"... which looks remarkably similar to the type treatment for "An American President". What the...? Now, granted they're all nice and well done, but when did that become the only appropriate way to communicate 'presidential'? Surely after ten years we can find another way.