▸ VIDEO | NBA IDENTIFIED | NBA • THE MARKETING ARM
The NBA in-house marketing video highlights the league’s new visual identity, including subtle updates to the logo, color palette, and typography. The video showcases the new, deeper colors, taller, leaner typefaces, and a more unified graphic system, all designed to reflect the refreshed brand. With bold, minimalist design and quick, dynamic animation, the video primarily focuses on the new NBA branding while referencing the previous identity to illustrate the changes. The video serves as both an educational tool and a means to introduce the updated visual identity to internal teams and marketing partners.
graphics package, corporate video, online video, sizzle reel, sports
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