▸ VIDEO | NBA IDENTIFIED | NBA • THE MARKETING ARM

A graphics package for an NBA in-house marketing video introducing the league’s refreshed visual identity. Through bold, minimalist motion graphics and clean typographic compositions, the piece showcases updates to the NBA logo, color palette, and typography while highlighting the evolution of the brand. Direct comparisons between the previous and updated identity emphasize deeper colors, taller letterforms, and a more unified visual language, creating a concise presentation that communicates the changes with clarity and energy.

No results found