▸ VIDEO | THE.NEWS | PBS | MACNEIL/LEHRER PRODUCTIONS

Open, logo, & news graphics package for a newscast broadcast in-schools to students. Traditional colors, textures & 3D were avoided in an effort to be smarter and more modern than traditional news graphics packages. While aimed at students, we chose to not talk down to the audience and appear too playful or child-like. Instead, I used an unconventional palette and tactile textures to be more approachable and signal that this wasn't your parents news.