▸ VIDEO | SEARCH ENGINE | WNBA • DAVIE BROWN ENTERTAINMENT
WNBA Search Engine is a motion graphics director’s cut of a digital-first promotional campaign for the WNBA that explores the perception of women’s professional basketball through online search behavior and media framing. Originally conceived from a request to recreate a literal web browser interface, the solution became a more abstract interpretation of search, using query structure, abstracted typographic patterns, and digital interface touchpoints as the foundation for a motion language. The work reflects how language and visibility influence narratives around the league within digital spaces, translating the rhythm and structure of search results into broadcast motion graphics.
advertising, online video, corporate video, promo, sports
▹ OTHER PROJECTS
NBA IDENTIFIED
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OLYMPIC LATE NIGHT
NBC SPORTS & OLYMPICS
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E! ENTERTAINMENT TELEVISION